01GLOBAL CONSUMER BRAND GROUP
Shaping Long-Term Global Value
SUNBON GROUP, a Singapore-based global beauty and personal care company, builds and scales brands through innovation, brand development, and localized strategies.
SINCE 2015
Global Consumer Brands Group
Building Brands with Lasting Value
We are building a portfolio of world-class brands that command high repeat-purchase rates, consumer identity, and lasting global impact.
Explore our portfolio
Brand Portfolio
Leading with nails, we expand into beauty and premium hair care to foster a global aesthetic ecosystem.
Global Synergy
Headquartered in Singapore with global branches, driving efficient cross-regional collaboration.
Global Footprint
Deepening roots in North America while scaling across Europe, South America, and the Middle East.
Industry Leader
An Amazon top seller in niche markets, redefining industry standards through product excellence.
Group Hightlight
Get a quick overview of SUNBON’s developments
01
Continuous Product and Brand Innovation
We continuously refine our products and build meaningful connections with consumers.
02
Integrated R&D and Supply Chain
By connecting R&D, supply chain, and operations, we accelerate product development and respond quickly to market demands.
03
Global Teams, Local Relevance
Our global teams work closely to deliver locally relevant experiences in every market.
OUR LONG-TERM VIEW
Building Brands with Lasting Value
Our mission is to connect the world through outstanding brands, deliver exceptional customer experiences, empower employees through shared growth, and continuously create long-term commercial and social value.
01
Customer Centricity
Designing superior experiences that serve authentic consumer needs.
02
Innovation-Driven Growth
Fueling long-term expansion through R&D and brand creativity.
03
Open Collaboration
Achieving high-efficiency through cross-regional and cross-functional collaboration.
04
Growth & Fulfillment
Building an organization defined by professional growth and personal fulfillment.
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Responsibility & Accountability
Committed to the dual pursuit of commercial success and social impact.
Our Evolution
Key milestones from category practice to group-level expansion
2015
Cross-border beauty operations began
The founding team started deep practice in global beauty and consumer categories.
2017
Expanding into Europe
Established standardized warehousing and entered the European market, deepening our global brand footprint.
2018
Digital-Driven Performance Growth
A full-scale digital infrastructure and the launch of our official website have propelled annual revenue to a strategic milestone of over 100 million.
2020
Integrated Operational Excellence
A proven methodology integrating brand building, product R&D, and supply chain synergy.
2021
Strategic Partnership with PANTONE®
Became the first domestic cross-border brand to partner with PANTONE®, leading the way in color innovation.
2023
Amazon Most Valuable Brand
Modelones was honored as the Most Valuable Brand on Amazon, validating our global market leadership.
2025
Decade Milestone: Group Evolution
Celebrated 10 years of excellence and completed strategic restructuring to launch the SUNBON GROUP era.
2026+
Expanding Global Brand Portfolio
Strengthening multi-brand presence and international synergy for sustained global growth.
Organizational Capabilities
Building long-term competitiveness through a global perspective and localized operational excellence.
Centered in Singapore for global strategy and branding, with Hong Kong, Guangzhou, and Chengdu driving high-efficiency business execution.
GLOBAL NETWORK
Multi-regional operating network
Coverage across the U.S., Europe, Canada, Mexico, and the Middle East.
R&D + SUPPLY
Integrated R&D and supply collaboration
From category insight to global delivery, we empower rapid product iteration through a seamless, end-to-end ecosystem.
BRAND OPERATIONS
Brand and channel growth engine
Driving brand resonance and channel efficiency through tailored localized strategies.
Brand Portfolio
Group-based Management, Brand-driven Operations
8brands across diverse consumer occasions
BRAND 01
AzureBeauty
Consumer Beauty Brand
BRAND 02
Modelones
Core Nail Brand
BRAND 03
ModMingle
Next-Generation Expression
BRAND 04
LUXAZA
Color Cosmetics & Tools
BRAND 05
Lacheer
Community-Driven Brands
BRAND 06
Docer
Product Line Extensions
BRAND 07
Lavomist
Emerging Beauty Categories
BRAND 08
JOYFREE
Personal Care & Lifestyle
Brand Vision
Building an International Identity System Through a Unified Brand Language
ONE GROUP. MANY BRAND EXPRESSIONS.
SG · HK · GZ · CD
Brand Moments
Global Vision. Global Impact.
A Decade of Excellence: Coast-to-Coast Brand Tour
Celebrating our 10th anniversary with a salon bus tour across the U.S., engaging local audiences and driving a qualitative leap in brand resonance and market growth.
A Festive Pop-up Across North America
Spreading joy and warmth, our team surprised local communities in North America with curated holiday gifts, fostering a deep emotional connection with our global users.
Shining in Paris
Invited as a representative of Chinese beauty brands to the Eiffel Tower, showcasing the fusion of Eastern aesthetics and modern innovation on the global fashion stage.
EMPLOYER BRAND
Build the Future with a Global Team
We welcome innovators with a long-term perspective to join SUNBON. You will play a pivotal role in international branding, cross-regional synergy, and high-growth organizational scaling.
Join UsSTART A CONVERSATION
Contact Us
Welcoming business collaborations, supply chain synergy, and talent exchange.
01
Partnerships
Open to business partnerships, and supply chain collaboration.
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Careers
We are looking for talents in Branding, Product, Supply Chain, and Operations to join us.